Privacy Policy

Purpose

The purpose of this Privacy Policy (the "Privacy Policy") is to provide users with information regarding:

• The personal data collected.
• Use of the data collected.
• Who is authorised to access the data collected.
• The Site user's rights.
• The Site's cookie policy.

This Privacy Policy applies in addition to the Site's terms and conditions.

GDPR

Users in the European Union must know we adhere to the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, known as the General Data Protection Regulation (the "GDPR"). For users in the United Kingdom, we adhere to the GDPR as enshrined in the Data Protection Act 2018.

Consent

By using our Site, you consent to the conditions established in this Privacy Policy.

Legal Basis for Processing

Following Article 6 of the GDPR, we exclusively process personal data of EU users when we have a lawful basis.

The legal grounds on which we base our collection and processing of personal data from EU users are as follows:

a. The processing of user personal data is necessary so that we can address, at the request of a user, potential issues before or during a contract. If a user does not provide the personal data necessary for us to perform a contract the consequences will be the following: we may not be able to fulfil your order.

Personal Data We Collect

We only collect necessary data that directly supports the goals of this Privacy Policy. We will not collect any data without your awareness.

Data Collected Automatically

When you use our Site, we and our third-party partners may automatically collect:

• Technical information (IP address, browser type, device information)
• Usage data (pages viewed, links clicked, time spent on pages)
• Marketing identifiers (for measuring advertising effectiveness)
• Purchase activity (products viewed or purchased, transaction amounts)

Some of this data may be collected through cookies and similar technologies, as well as through server-side tracking when you complete purchases.

Third-Party Services We Use

We use the following trusted third-party services to operate our Site:

Analytics & Marketing:

• Google Analytics - Website usage analytics
• Meta/Facebook Pixel - Advertising effectiveness measurement
• Ahrefs - SEO and site performance monitoring
• MailerLite - Email marketing communications

Essential Services:

• Stripe - Secure payment processing (PCI DSS certified)
• Postmark - Transactional email delivery

These services may collect data according to their own privacy policies. We encourage you to review their policies if you have concerns.

How We Use Personal Data

Data collected on our Site will only be used for that directly supports the goals of this Privacy Policy. We will not use your data beyond what we disclose in this Privacy Policy.

We use automatically collected data to further the creation of products & services better aimed towards our audience.

Marketing Communications

If you purchase from us or sign up for our newsletter, we may send you:

• Order confirmations and delivery information (essential)
• Career guidance content and tips (marketing)
• Special offers and product updates (marketing)

You can unsubscribe from marketing emails at any time using the link in each email. This won't affect essential service communications.

Who Receives Your Data

Employees

We may disclose user data to any member of our organisation who needs it for their work.

Additional Disclosures

Your data will not be sold or shared, except in the following cases:

• If it is required by law.
• If any legal proceeding requires it.
• To prove or protect our legal rights.
• To buyers or potential buyers of this company if we want to sell the company.

We are not responsible for and cannot control their privacy policies and practices if you follow hyperlinks from our Site to another Site.

Data Retention Policy

User data will be stored until the intended use of the data has been completed or until you request deletion.

If your data is kept for a longer period, you will be notified.

Data Protection Policy

We implement the following security measures to protect your personal data:

• Data Minimisation - We only collect data necessary to provide our services and send relevant career guidance content
• Payment Security - All payment processing is handled by PCI DSS certified third-party providers; we do not store or have access to your payment card details
• Email Data Protection - Email addresses are stored securely and used solely for delivering purchased content and optional marketing communications (which you can unsubscribe from at any time)
• Access Controls - Personal data access is restricted to authorised personnel only on a need-to-know basis.

While we implement reasonable security measures, no internet-based service can guarantee complete security. We will notify users of any data breaches as required by applicable law.

While we take all reasonable precautions to ensure that user data is safe and secure, there is always a risk of damage. The Internet as a whole may be insecure at times and therefore we cannot guarantee the security of user data beyond what is reasonably practical.

User Rights

Your rights under the GDPR are:

• Right to be informed.
• Right of access.
• Right to rectification.
• Right to erasure.
• Right to restrict processing.
• Right to data portability.
• Right to object.

Children

We are committed to protecting children's privacy and we do not knowingly collect or use personal data from children under 16 years of age. In case we did it, we will delete it as soon as possible. If a child under 16 years of age has provided us with personal data their parent or guardian may contact our data protection officer.

Data Access, Modification, Deletion, and Challenge

If you would like to learn about our data collection and usage practices, or to exercise your rights under the GDPR, please contact our data protection officer at [email protected]

How to Opt-Out of Data Tracking and Sharing

Apart from Data Access, Modification, Deletion, and Challenge section methods, we provide the following specific opt-out methods for the forms of tracking and sharing of your personal data specified below:

- Collection.

You can opt-out by clicking the 'unsubscribe' button which will remove you from future marketing communications.

Cookie Policy

A cookie is a small file, stored on a user's hard drive by a website. Its purpose is to collect data relating to the user's browsing habits. You can choose to be notified each time a cookie is transmitted. You can also choose to disable cookies entirely in your internet browser, but this may decrease the quality of your user experience.

We use the following types of cookies:

• Essential Cookies: Required for the Site to function (e.g., shopping cart)
• Analytics Cookies: Help us understand how visitors use our Site
• Marketing Cookies: Enable us to measure advertising effectiveness and show relevant content

You can control cookies through your browser settings. Note that disabling certain cookies may affect Site functionality.

For detailed cookie management, you can:

• Adjust your browser settings to refuse cookies
• Use browser extensions that block tracking
• Opt out of interest-based advertising at www.youronlinechoices.com

Modifications

This Privacy Policy will be updated occasionally to comply with the law and to reflect any changes to our data collection process and we will update the "Effective Date" at the top of this Privacy Policy. We recommend periodically reviewing our Privacy Policy to ensure you are notified of any updates. If necessary, we may notify users by email about changes to this Privacy Policy.

Complaints

For complaints about how we process your personal data, please contact us through the methods listed in the Contact Information section so that we can resolve the issue when possible. If you believe that we have not addressed your concern satisfactorily, you have the right to file a complaint directly to a supervisory authority by contacting the Information Commissioners Office in the United Kingdom.

Contact Information

For any questions, concerns or complaints, contact our data protection officer at [email protected].